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| 1949 |
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Matsuo Food Processing Co., Ltd. was incorporated in 1949
to succeed Matsuo Food Industry, in Hiroshima. |
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| 1955 |
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Name changed to Calbee Foods and Confectionery
Co., Ltd.
Developed technology for producing Arare crackers
from wheat flour.
Introduced Kappa Arare crackers, adopting
the mythical
kappa* character chosen
by Kon Shimizu as the product symbol.
*A mythical animal from Japanese folklore. |
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| 1957 |
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Opened the Fukuoka, Nagoya, and Tokyo sales offices. |
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| 1964 |
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Introduced Kappa Ebisen shrimp-flavored crackers. |
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| 1968 |
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Began operating the Utsunomiya Factory (Tochigi).
Opened the Osaka and Sapporo sales offices. |
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| 1969 |
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Began operating the Chitose Factory (Hokkaido). |
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| 1970 |
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Established Calbee America, Inc. (U.S.) |
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| 1971 |
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Introduced Masked
Rider Snack, a successful product. |
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| 1972 |
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Introduced Sapporo Potato, a packaged potato snack.
Established Calbee Shokuhin Co., Ltd. |
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| 1973 |
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Moved head office to Tokyo. Name changed to Calbee Foods Co., Ltd. |
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| 1974 |
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Opened the Hokkaido Division
and built four potato storehouses
at three Hokkaido locations. |
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| 1975 |
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Began operating the Kagoshima Factory (Kagoshima)
and Shimotsuma Factory (Ibaraki).
Introduced Potato Chips. |
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| 1976 |
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Began operating the Second Utsunomiya Factory (Tochigi)
and Shiga Factory (Shiga). |
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| 1977 |
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Began potato chip production at the Kagoshima Factory. |
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| 1978 |
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Began potato chip production at the Chitose Factory. |
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| 1980 |
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Materials Division became independent as Calbee Potato, Inc.
Established Calbee Tanawat Co., Ltd. (Thailand) |
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| 1982 |
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Made Tokyo Snack Food Co.,
Ltd. to a subsidiary company. |
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| 1983 |
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Began operating the Kakamigahara Factory (Gifu). |
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| 1986 |
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Began operating the Hiroshima-Nishi Factory (Hiroshima). |
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| 1988 |
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Began marketing cereal products in the Nagoya region. |
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| 1989 |
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Began operating the Kiyohara
Factory (Tochigi) to produce cereals.
Expanded cereals marketing throughout Japan. |
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| 1990 |
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Established Snack Food Service Co., Ltd. |
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| 1991 |
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Established Food Engineering Institute, Ltd. (dissoluved in 2006)
Established NIJYUICHI Co.,Ltd.
Opened the Tokyo Research and Development Center. |
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| 1992 |
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Established Calbee International, Ltd. (Hong Kong) |
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| 1993 |
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Established Calbee Four Seas Co., Ltd. (Hong Kong) |
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| 1994 |
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Completed new head office building in Kita-ku, Tokyo. |
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| 1995 |
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Began operating the Shin-Utsunomiya
Factory (Tochigi).
Introduced Jagarico potato snack.
Established Qingdao Calbee Foods Co., Ltd. (China)
Established Shenyang Calbee Foods Co., Ltd
Ltd. (China) |
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| 1996 |
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Established Garden Bakery, Inc.
Established Yantai Calbee Food Co., Ltd. (China) |
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| 1999 |
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Began operating the Ayabe Factory (Kyoto). |
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| 2000 |
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Established Calnac Co., Ltd.
Completed the Fruit Granola Building at the Kiyohara Factory (Tochigi). |
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| 2001 |
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Renovated the Chitose Factory (Hokkaido). |
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| 2002 |
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Established Calbee Four Seas (Shantou) Co., Ltd. (China) |
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| 2004 |
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Established Oisia Co., Ltd.
Established Snack Salad Marketing&Technologies, Inc. (U.S.)
Established the R&DDE Center for research and development. |
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| 2005 |
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Established Calbee Konan Co., Ltd. (Shiga) |
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| 2006 |
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Moved and renovated the Hiroshima Factory(Hiroshima) .
Established RCF, LLC. (U.S.)
Introduced Jagabee potato snack. |
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| 2010 |
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Began operating Calbee Eatalk Co.,Ltd. (Shiga) (established in 2007) . |
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| The commercial jingle "Can't Quit, Don't Stop" became a hit, giving a boost to sales. |
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| Miwako Fujitani's amusing performance of the jingle "For 100 yen..." was a big hit. |
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