Japanese Quality

Japan's No. 1 Cereal Brand*

The superb taste of Frugra® comes from our commitment to quality in our original manufacturing method.

Calbee Frugra® is a granola made from oats, rye, and other grains to be both delicious to taste and seriously healthy.
Enjoy the crispy, crunchy texture of the granola in combination with the several different types of fruit.

* INTAGE SRI data: cereal sales from October 2018 to September 2019

How Frugra® is Made

  1. Ingredients
    Ingredients used in the base mixture
    • Oats
    • Rye flour
    • Brown rice flour / rice flour
    • Wheat bran and flour
    • Cornflour
    • Almonds
    • Coconut
  2. Mixture
    The finely cut ingredients are mixed in syrup.
  3. Sheeting
    The mixture is rolled out by a machine to form a single sheet.
  4. Baking
    The sheet is then baked in an oven, creating al lovely aroma.
  5. Milling / granulation
    Baking it as a sheet before breaking it down into smaller chunks results in granules of different sizes, giving it that crsipy, crunchy texture.
  6. Mixing
    Dried fruts (strawberry, apple, papaya, and raisins) as well as pumpkin seeds and more are mixed in.
  7. Packaging
    The mixture and the fruits are placed into bags to be packaged.
  8. Shipment
    The finshed product is delivered to a place near you.

The manufacturing process and raw materials are as of October 2018, for 800 gram packages of Frugra® sold in Japan.

Carefully selected ingredients

The many grains and types of fruit contained in Frugra® are essential to its taste.
We only use raw materials carefully selected from around the world.

  • OatsAustralia, Finland, England
  • Rye flourGermany, Canada
  • Rice flourThailand
  • Brown rice flourJapan
  • Wheat branUnited States of America, Canada, Australia, Japan
  • Wheat flourAustralia, Japan, Finland, etc
  • CornflourUnited States of America
  • AlmondsUnited States of America
  • CoconutThe Philippines, Sri Lanka, Indonesia, etc
  • AppleChina
  • StrawberryChina
  • PapayaThailand
  • RaisinsUnited States of America
  • Pumpkin seedsChina

The apple, strawberry, and pumpkin seeds are obtained from raw materials with full traceability to the original cultivator.

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