TOKYO Moon POTATO

“TOKYO Moon POTATO” consists of crescent-shaped
pieces directly cut from whole potatoes that are
round like the full moon.
Because the cuts are as thick as French fries
and need to be cooked slowly,
they cannot be made in large quantities at once.
However, that is precisely why these cuts are packed
with the natural feel of potatoes.
With a crispy exterior surrounding a crumbly interior infused
with a natural potato feel, each cut melts in your mouth
with a special flavor.

For flavoring, we sought a taste that
could rival this thick potato texture.
As a result, we arrived at a combination of
“butter” and “Umi no Sei” sea salt made
from seawater around Ohshima Town, Tokyo.
We are proud of the resulting product in which
the flavor of the butter enhances the satisfying
savor of the potato, while the lingering saltiness
makes you want to eat more.

The package was designed by the
world-renowned textile designer Masaru Suzuki.
Although the product is a snack,
the package doesn’t give that impression.
TOKYO Moon POTATO is a wonderful design
expressing “today’s Tokyo” with famous
places of Tokyo past and present scattered
around a pop art worldview.
With this design as a symbol,
we hope that everybody will remember
TOKYO Moon POTATO as a
“must-buy Tokyo souvenir”, and that
it will become something of a “special” item.

A special flavor to be
enjoyed leisurely on moonlit nights.

Japanese-grown potatoes in crescent-shaped cuts / You can enjoy the crunchy, crumbly texture of potatoes as they spread through your mouth.

Made with “Umi no Sei” sea salt made from seawater around Ohshima Town, Tokyo./By adding butter savor, we have achieved a flavor that harmonizes even more with the potato texture.

<Design with a special touch> Design by Masaru Suzuki

Masaru Suzuki / Textile Designer
He has been the organizer of the fabric brand
OTTAIPNU since 2004.
Featuring colorful printed fabrics, the collection is
brimming with the inherent charm of the fabrics.
In addition to textiles, he creates pattern designs and
designs based on his own textiles for graphics and
various scenes such as furniture and building spaces.
Professor at Tokyo Zokei University and
a director of UNPIATTO INC.

What thoughts or points of emphasis did you bring to the design for TOKYO Moon POTATO?

When I first ate TOKYO Moon POTATO, apart from the
flavor packed with potato texture, I was very impressed by the delightful crescent shapes.
In making the design, I wanted the crescent-shaped potato pieces to appear scattered about with the unique pop feel of Tokyo.

Do you have a message for customers who pick up TOKYO Moon POTATO?

I hope that customers will enjoy the natural
texture of TOKYO Moon POTATO while
immersing in the worldview of the pop package. Apart from the potatoes, the package includes items that are intended to evoke memories of Tokyo.
Please enjoy while sensing the present-day Tokyo in which the old blends with the new.