Our Business
Domestic Core Business
(snack and cereal products)
The main business of the Calbee Group are production and sale of potato-, flour, corn- and bean-based snack foods, and cereals. We hold over a 50% share of the snack market, with a particularly dominant share of over 70% in the potato chips market. In the cereal market, our product Frugra has driven market expansion, placing us at the top in market share.
- Main brands
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Overseas Business
Leveraging product processing technologies from Japan, Calbee develops products in nine different overseas regions, including the priority markets of North America and Greater China. Our product development is tailored to market conditions, consumer needs, and other factors. We have established a comprehensive global supply chain to manage the import and export of products efficiently across these regions, continuing to share the unique taste and fun of our Japan brands internationally.
New Business Areas
(agribusiness and food and health)
The Calbee Group is expanding its new growth strategy to include agribusiness and food and health as key focus areas. In agribusiness, leveraging our knowledge gained from our current potato businesses, Calbee plans to become a natural ingredients platform provider, handling everything from raw material procurement to product development and sales. In food and health, We aim to build an evidence-based comprehensive food solution platform that will serve as a new business model to contribute to healthy lifestyles.