CEO Message

Bringing the Joy of Food to More People
as We Become a Global Snacking Company

Since our founding in 1949, the Calbee Group has harnessed nature's gifts to create great taste and enjoyment, contributing to healthier and more fulfilling lives. Guided by our corporate philosophy, we have continued to respond to changes in society and evolving consumer needs, creating new value along the way. This has been a driving force behind our growth.

Today, lifestyles and values are changing significantly around the world, and people are looking to food to play a broader role in their lives. Snacks and light meals are no longer simply about satisfying hunger. They can provide a moment to reset, share joy with others, and support the way each of us chooses to live.

We believe the evolving nature of snacking has the potential to make everyday life richer and more enjoyable. By harnessing the strengths of natural ingredients, prioritizing great taste, and supporting wellbeing, we want to create food that brings both enjoyment and satisfaction. That means looking beyond traditional product categories and conventional ideas about when and how people eat to create new ways to enjoy food. This is the challenge we’ve taken on at the Calbee Group.

Our 2035 Vision is to evolve from a Japanese snack manufacturer into a global snacking company. We will continue to strengthen our expertise in ingredients, our ability to bring out the best in natural ingredients, our product development capabilities, and the trust we have built in our brands. By working together with consumers, growers, partners, and other stakeholders, we will create new value and bring it to people around the world.

To fulfill our vision, we are advancing our growth strategy, “Accelerate the Future.” We will further strengthen the profitability of our business in Japan while investing in overseas growth and new business areas, building a business model that can deliver sustainable growth over the long term. By understanding the needs and cultural preferences of each market and building on our unique strengths, we aim to make Calbee a preferred choice around the world.

At the heart of this transformation are the people of Calbee. By listening closely to consumers, working across functions and geographies, and continuing to challenge conventional approaches with fresh ideas, we will bring the joy of food to people around the world and further accelerate sustainable growth.

To all our stakeholders, we sincerely appreciate your continued trust and support as we pursue our vision.
President & CEO Makoto Ehara

Growth Strategy