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CEO Message

President&CEO Makoto Ehara

In order to remain a that society needs

Since the foundation of Calbee in 1949, we have been committed to harnessing nature’s gifts, to delivering flavor and enjoyment, and to contributing to healthy lifestyles in accordance with the words of our Corporate Philosophy. Under our unchanged Corporate Philosophy, we increasingly need to respond to various social issues and embark on transformation as we move towards the next stage of our growth.


In recent years, the business environment surrounding the Calbee Group has been changing drastically. We are facing diverse issues such as repeated difficulties in procurement of potatoes due to climate change, unstable supply of imported materials caused by geopolitical issues, and a long-term decrease in domestic demand because of the falling birthrate and aging population. For Calbee to survive in this rapidly changing business environment while retaining its identity, we have newly determined a vision for 2030: “Next Calbee & Beyond.” As 2030 approaches, we will proceed with steps to change Calbee’s image significantly and aim to be a strong company growing continuously on the foundations we have built thus far.


As a milestone before reaching our 2030 goals, we have established “Change2025,” a three-year transformation plan that sets goals for 2025. Our intention is to build a foundation for subsequent growth in these three years. All group companies are working together on issues surrounding our businesses and developing the group’s potential in order to realize this vision.


I would like to take this opportunity to thank our stakeholders for their continued support, and look forward to a long-lasting partnership with them. Makoto Ehara
President & CEO

Long-term Vision (Vision for 2030)

Next Calbee & Beyond
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