Established Matsuo Food Processing Co., Ltd., Calbee, Inc.’s predecessor.
- Company name changed to
Confectionery Co., Ltd.
Company name changed to “Calbee” ,Launched Kappa Arare
a portmanteau of “Calcium” and “Vitamin B1”
in order to create products that benefit people’s health.
- Launched Kappa Ebisen
- Began exporting to
Started exporting Kappa Ebisen to Southeast Asia and Hawaii, and began exporting to North America the following year.
- Expansion of domestic
The Utsunomiya Factory (Tochigi Prefecture) started operations. In the following year, the Chitose Factory (currently the Hokkaido Factory) began operations, and the Company expanded its domestic manufacturing bases.
- Established a subsidiary in
Focusing on the size of the snack market in
North America, we established Calbee’s first overseas
- Launched Sapporo Potato
Headquarters relocated to Tokyo and company name changed to Calbee, Inc.
Headquarters relocated to Tokyo in order to develop a nationwide market. Company name changed to Calbee, Inc.
- Launched Potato Chips
Established Calbee Potato, Inc.
Established as a group company to manage raw material potato. We are also committed to establishing a new Japanese agricultural style of cultivation contracts with farmers.
- Adopted aluminum deposited film
In order to maintain the freshness of our products, we adopted aluminum deposit film for apackaging first in the snacks industry.
- Entered the cereals business
Launched the products of granola and corn flake to enter the cereal market, with the aim of establishing a new business after snacks.
- Strengthened logistics
Snack Food Service Co., Ltd. (now Calbee Logistics, Inc.) was established for logistics and warehousing. Implemented logistics system reforms throughout the supply chain.
- Launched Frugra
(called Fruit Granola at the time of launch)
- Continued expansion in
Following the establishment of Calbee Tanawat Co., Ltd. in Thailand in 1980, Calbee Four Seas Co., Ltd. is established in Hong Kong.
- Launched Jagarico
- Commenced IT-management for potato fields
Introduced weather stations that measure sunlight time, wind volume, temperature, humidity, and the amount of water in the soil. Data is analyzed and fed back to contract farmers to improve the quality of raw materials and ensure a stable supply.
- Development of R&D environment
R&DDE center (now R&D center) established in Utsunomiya City, Tochigi Prefecture.
- Launched Jagabee
Business and equity alliance with PepsiCo
Entered into an business and equity alliance with PepsiCo, Inc., a leading U.S. food company. Japan Frito-Lay Ltd. became a subsidiary.
Listed on the First Section of the Tokyo Stock Exchange
On March 11, the Company was listed on the First Section of the Tokyo Stock Exchange.
Started Full-scale overseas expansion
Starting with the establishment of a joint venture in Korea in this year, we set up overseas bases with Indonesia (joint venture) in 2013 and the United Kingdom (fully-owned) in 2014.
- Launched Harvest Snaps
- Expansion of overseas sales channels
Established Calbee E-commerce Limited to raise awareness of Calbee brands in Greater China, and expanded sales in e-commerce.
- Launched Potato Chips Crisp