History

Founding
1949-1974

1949
Established

Established Matsuo Food Processing Co., Ltd., Calbee, Inc.’s predecessor.

1955
Company name changed to Calbee
Confectionery Co., Ltd.

Company name changed to “Calbee” ,
a portmanteau of “Calcium” and “Vitamin B1
in order to create products that benefit people’s health.

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Then-popular Calbee Caramel advertising scooter
Launched Kappa Arare package
1964
Launched Kappa Ebisen Package
1966
Began exporting to overseas markets

Started exporting Kappa Ebisen to Southeast Asia and Hawaii, and began exporting to North America the following year.

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Our founder Takashi Matsuo (center) went to the United States to display Kappa Ebisen at the International Confectionary Expo
1968
Expansion of domestic manufacturing bases

The Utsunomiya Factory (Tochigi Prefecture) started operations. In the following year, the Chitose Factory (currently the Hokkaido Factory) began operations, and the Company expanded its domestic manufacturing bases.

1970
Established a subsidiary in North America

Focusing on the size of the snack market in
North America, we established Calbee’s first overseas
base.

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1972
Launched Sapporo Potato Package
1973
Headquarters relocated to Tokyo and company name changed to Calbee, Inc.

Headquarters relocated to Tokyo in order to develop a nationwide market. Company name changed to Calbee, Inc.

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Growth
1975-2009

1975
Launched Potato ChipsPackage
1980
Established Calbee Potato, Inc.

Established as a group company to manage raw material potato. We are also committed to establishing a new Japanese agricultural style of cultivation contracts with farmers.

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1983
Adopted aluminum deposited film

In order to maintain the freshness of our products, we adopted aluminum deposit film for apackaging first in the snacks industry.

1988
Entered the cereals business

Launched the products of granola and corn flake to enter the cereal market, with the aim of establishing a new business after snacks.

1990
Strengthened logistics system

Snack Food Service Co., Ltd. (now Calbee Logistics, Inc.) was established for logistics and warehousing. Implemented logistics system reforms throughout the supply chain.

1991
Launched Frugra
(called Fruit Granola at the time of launch)
Package
1994
Continued expansion in Asian countries

Following the establishment of Calbee Tanawat Co., Ltd. in Thailand in 1980, Calbee Four Seas Co., Ltd. is established in Hong Kong.

1995
Launched Jagarico Package
2002
Commenced IT-management for potato fields

Introduced weather stations that measure sunlight time, wind volume, temperature, humidity, and the amount of water in the soil. Data is analyzed and fed back to contract farmers to improve the quality of raw materials and ensure a stable supply.

2004
Development of R&D environment

R&DDE center (now R&D center) established in Utsunomiya City, Tochigi Prefecture.

2006
Launched Jagabee Package
2009
Business and equity alliance with PepsiCo

Entered into an business and equity alliance with PepsiCo, Inc., a leading U.S. food company. Japan Frito-Lay Ltd. became a subsidiary.

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Reform
2010-

2011
Listed on the First Section of the Tokyo Stock Exchange

On March 11, the Company was listed on the First Section of the Tokyo Stock Exchange.

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Started Full-scale overseas expansion

Starting with the establishment of a joint venture in Korea in this year, we set up overseas bases with Indonesia (joint venture) in 2013 and the United Kingdom (fully-owned) in 2014.

2013
Launched Harvest Snaps Package
2015
Expansion of overseas sales channels

Established Calbee E-commerce Limited to raise awareness of Calbee brands in Greater China, and expanded sales in e-commerce.

2016
Launched Potato Chips Crisp Package