CEO Message

Pursuing Innovation
to Create New Value

Since our founding in 1949, we have harnessed nature's gifts to create products that taste great and are fun, and contribute to healthy lifestyles. In recent years, however, demand as we know it is changing, driven by challenges such as climate change, geopolitical risks, demographic changes, and diversifying food preferences. To overcome these challenges, we are fostering a culture that encourages open thinking and enables faster, more frequent innovation to create new value.

Our vision, Next Calbee & Beyond, is not only about keeping pace with the times but also about strengthening our ability to create entirely new sources of demand that no one has imagined before. We believe Calbee is uniquely positioned to achieve this vision because of our strengths in manufacturing (monozukuri), which enables us to draw out the inherent taste of natural ingredients, and our commitment to building a loyal fan base by deeply understanding customer needs.

Today, under our three-year growth strategy, Change 2025, we are pursuing transformation around three pillars: strengthening profitability in our domestic business, expanding into overseas and new businesses, and reinforcing our business foundation. We are now in the final fiscal year of our strategy and are already beginning to see meaningful results.

The Calbee Group aspires to continue growing beyond even 100 years since our founding. Guided by our corporate philosophy, we are committed to creating new value, pursuing innovation, and delivering joy and happiness to even more customers by building our presence globally. Achieving this will require all of us at Calbee to embrace transformation, as together we pave the way for the next growth stage.

To all our stakeholders, we sincerely ask for your continued support and understanding.
President & CEO Makoto Ehara

Long-term Vision (Vision for 2030)