Started exporting Kappa Ebisen to
Southeast Asia and Hawaii, and began
exporting to North America the
following year.
Our founder Takashi Matsuo (center) went
to the United States to display Kappa Ebisen
at the International Confectionary Expo
1968
Expansion of domestic
manufacturing bases
The Utsunomiya Factory (Tochigi
Prefecture) started operations.
In the following year, the Chitose Factory
(currently the Hokkaido Factory) began
operations, and the Company expanded its
domestic manufacturing bases.
1970
Established a subsidiary in
North America
Focusing on the size of the snack market in
North America, we established Calbee’s first overseas
base.
1972
Launched Sapporo Potato
1973
Headquarters relocated to
Tokyo and company name
changed to Calbee, Inc.
Headquarters relocated to Tokyo in
order to develop a nationwide market.
Company name changed to Calbee, Inc.
Growth 1975-2009
1975
Launched Potato Chips
1980
Established Calbee Potato, Inc.
Established as a group company to
manage raw material potato. We are
also committed to establishing a new
Japanese agricultural style of
cultivation contracts with farmers.
1983
Adopted aluminum deposited film
In order to maintain the freshness of our products, we adopted aluminum deposit film for apackaging first in the snacks industry.
1988
Entered the cereals business
Launched the products of granola and corn flake to enter the cereal market, with the aim of establishing a new business after snacks.
1990
Strengthened logistics
system
Snack Food Service Co., Ltd. (now
Calbee Logistics, Inc.) was established
for logistics and warehousing.
Implemented logistics system reforms
throughout the supply chain.
1991
Launched Fruit Granola
(now Frugra)
1994
Continued expansion in
Asian countries
Following the establishment of Calbee
Tanawat Co., Ltd. in Thailand in 1980,
Calbee Four Seas Co., Ltd. is
established in Hong Kong.
1995
Launched JagaRico
2002
Commenced IT-management for potato fields
Introduced weather stations that measure
sunlight time, wind volume, temperature,
humidity, and the amount of water in the soil.
Data is analyzed and fed back to contract farmers
to improve the quality of raw materials and
ensure a stable supply.
2004
Development of R&D environment
R&DDE center (now R&D center) established in
Utsunomiya City, Tochigi Prefecture.
2006
Launched Jagabee
2009
Business and equity alliance with PepsiCo
Entered into an business and equity alliance with
PepsiCo, Inc., a leading U.S. food company. Japan
Frito-Lay Ltd. became a subsidiary.
Reform 2010-
2011
Listed on the First Section of the Tokyo Stock Exchange
On March 11, the Company was listed on the First
Section of the Tokyo Stock Exchange.
Started Full-scale overseas expansion
Starting with the establishment of a joint venture in Korea
in this year, we set up overseas bases with Indonesia (joint
venture) in 2013 and the United Kingdom (fully-owned) in 2014.
2013
Launched Harvest Snaps
2015
Expansion of overseas sales channels
Established Calbee E-commerce Limited to raise
awareness of Calbee brands in Greater China, and
expanded sales in e-commerce.
2016
Launched Potato Chips Crisp
(now Crisp)
2017
Launched miino
2020
Potato Kaitsuka Co., Ltd.（now Calbee Kaitsuka Sweet Potato,Inc.） became a subsidiary
