Calbee: At a Glance
The Calbee Group Today
Consolidated Net Sales
¥322.6billion
*Total domestic and overseas sales ratios are calculated after deducting rebates.
The breakdown for domestic segments is based on sales before such deductions.
No.1Market Share for
Snacks and Cereals in Japan
73.0%
57.1%
20.6%
55.2%
INTAGE Inc. SRI+; based on cumulative sales value for all retail formats nationwide
FY2025/3: April 2024 to March 2025
Snack market share: total for Calbee, Inc. and Japan Frito-Lay Ltd.
Snack Category: Includes all easy-to-eat snack foods, regardless of ingredient type or packaging format, covering products with main ingredients consisting of potatoes, flour, corn, rice, or soybeans, such as potato chips, corn puffs, flour-based snacks, popcorn, and ramen snacks. Also includes fruit-based chips manufactured by major snack companies, as well as cereal bars. Products classified under the nutritional supplement category, chocolate and chewing gum categories are excluded.
Snack market share by raw material: Potato-based snacks: fresh potatoes / Flour-based snacks: flour / Corn-based snacks: corn / Bean-based snacks: bean
7Brands
with Over ¥10 Billion in Annual Sales
Approx.1,600contract potato farms
Procurement of approx.19% of Japan's potato production
(Approx. 371,000 tons of potatoes procured domestically)
Operating in11Markets Overseas
The Growth Trajectory of Calbee Group
Since its founding, the Calbee Group has helped create new markets by offering a wide range of products that respond to social issues and environmental change. Even in uncertain times, we remain committed to delivering products and services that offer great taste and fun while contributing to healthier lifestyles.
Calbee Group’s Unique Value Chain: The 10 Processes
The Calbee Group has created a unique value chain that starts from the development of natural ingredients as raw materials and consistently delivers high-quality products.
Calbee Group 3 Core Strengths
Since its founding in 1949, the Calbee Group has delivered great taste and fun by creating products that make the most of nature’s gifts and by developing its three core strengths.
1Expertise in Potatoes
Potatoes are the main ingredient in many of our signature products, including Potato Chips and JagaRico. To ensure consistent quality, we have developed a fully integrated value chain, starting with the development and cultivation of new potato varieties and extending through production, distribution, and retail. Though this process, we have deep expertise in raw-material development and sourcing, including proprietary potato varieties created specifically for products like Potato Chips. And as a result, we are also able to provide our contract growers with consulting and technical support, including in seed development, farm cultivation, and harvesting.
Ensuring a stable procurement of potatoes(Open in a separate window)
2Product Planning and Development In Response to Evolving Needs
From our first hit product, Kappa Arare, to seafood-based snacks like Kappa Ebisen (Shrimp Chips) and snacks that come in convenient cup packaging such as JagaRico, we have continued to create new value by developing products that respond to social trends and evolving consumer preferences. We will continue to focus on planning and developing new products that meet emerging needs.
3Processing Techniques That Bring Out the Best in Natural Ingredients
We use processing techniques that appeal to all five senses (appearance, flavor, aroma, texture, and more) along with processing and seasoning techniques that enable a wide variety of products. In addition, our processing methods are tailored to natural ingredients that differ by season and variety. Through these techniques, we strive to create products that make the most of nature’s gifts.