Contribute to healthy and diverse lifestyles
Lifestyles and dietary habits among our customers are diversifying due to recent increased food safety and health awareness. As a food company, we at the Calbee Group believe that offering safe, reliable products is one of our most important social responsibilities.
We conduct thorough quality management in compliance with international standards for food safety system certification, to strengthen our systems for quality assurance across the entire value chain from ingredients to customers.
The Calbee Group contributes to the diversifying lifestyles of our customers by offering nutritionally balanced products in which we harness the power of natural ingredients, proposals of sustainable value through the products we make, and “food communications” activities that share dietary habits and accurate food-related knowledge.
Priority themes
Assurance of food safety
We are working to strengthen the foundations of our systems for quality assurance, in order to offer reliable products throughout the entire value chain.
Our main initiatives for Assurance of food safety are introduced in the following.
Contribution to healthy lifestyles
We are focusing attention on salt content and protein in order to provide health conscious products.
Targets (KPI) and Results
Expansion of salt-free/low-salt/reduced salt products *1
-
Target
FY2031/3
200%
(vs. FY2023/3)
-
Result
FY2024/3
110.1%
*1 Reference value of nutrition claims (Food Labeling Standard, Article 7, Paragraph 1, Appended Tables 12 and 13)
Expansion of protein-rich products *2
-
Target
FY2031/3
200%
(vs. FY2023/3)
-
Result
FY2024/3
111.8%
*2 Products selected based on Calbee’s criteria, reference value of nutrition claims (Food Labeling Standard, Article 7, Paragraph 1, Appended Tables 12 and 13)
Our main initiatives for Contribution to healthy lifestyles are introduced in the following.
Providing new values in response to diversifying consumer needs
Providing value through environmental communication
We are sharing our environmentally friendly initiatives through our products and communication activities.
Evolving and deepening our food communication
We hold dialogue with people of all generations through “food communication”, which shares the joy of food, the correct knowledge of food, and the importance of the global environment.
Target (KPI) and Result
Food communications
-
Target
FY2024/3
(5 year cumulative)
400,000
participants -
Result
FY2024/3
(Cumulatively from FY2019 onward)
416,384
participants
Our main initiatives for Providing new values in response to diversifying consumer needs are introduced in the following.