Providing new values in response to diversifying consumer needs

There is a growing awareness and demand for products that demonstrate consideration for social issues, such as the environment and human rights. The Calbee Group strives to provide value through environmental communication, enabling customers to develop a deeper understanding of its initiatives on these social issues.
As part of the environmental communication activities, we display environmental labels on relevant products and have also released a video on the social issues surrounding palm oil, an ingredient in our products, and our efforts to address them on our corporate website.

We want children to become aware of, think about, and act on their own regarding their eating habits. That’s why we offer educational programs that allow them to explore food in an enjoyable way, such as Calbee Snack School and Asa-Hello-Shiyo! School.
In addition, we are offering an SDGs Learning Program for junior and senior high school students at the Sheraton Grande Tokyo Bay Hotel. We also work with external collaborators to communicate about food. For example, we are working with ARROWS Inc. to jointly create and provide a learning tool for elementary school children called “Let’s learn from Potato Chips! Food production for the future.”