Contribute to healthy and diverse lifestyles
Contribution to healthy lifestyles
Looking at the business environment surrounding the Calbee Group, in Japan we are seeing diversifying lifestyles and eating habits among our customers due to changes in the social structure, including a declining population resulting from the country’s low birthrate and an aging society, an increasing number of single-person households, the advancement of digital technology, and increased health awareness.
The Calbee Group will support the diversifying lifestyles of our customers by providing products that harness the power of natural ingredients.
Main initiatives
Provision of health-conscious products
Salt intake initiatives
Among diversifying eating habits, Calbee is focusing attention on salt content as a nutritional parameter for maintaining healthy lifestyles. We receive a lot of customer feedback about salt intake. As a collaborative effort of multiple departments including product planning and manufacturing technology development, we review the optimum salt content of products and promote product development that bring out the natural flavors of the ingredients.
Kappa Ebisen 35% Less Salt
Kappa Ebisen from 1 year old
Solutions for a low-protein diet
Protein is an essential nutrient for maintaining a healthy lifestyle, but people often do not consume enough of it. We are expanding protein-rich products such as Frugra Carbohydrate 30%OFF, Granola Plus Protein, Sayaendo, Sayadaizu, and our fried bean snack miino.
Frugra Carbohydrate 30%OFF
Granola Plus Protein
Sayaendo
Sayadaizu
miino