Sustainability in Our Value Chain
The Calbee Group provides tasty, fun, and healthy products that utilize nature’s blessings through our unique value chain including the development and cultivation of natural ingredients that produce high-quality products.
Our Value Chain
Value Chain (business activities)
Product planning
and development
Creating new-value products that meet diversified consumer food needs
Social Issues
- Maintain and promote health
- Respond to lifestyles changes
- Respond to diversification of food needs
Advantages
- Multiple product brands with sales in excess of ¥10 billion
- R&D system that integrates the entire process from raw material development to commercialization
- Research and initiatives to reduce acrylamide to ensure consumer safety and security
Procurement
Collaborating with producers to maintain and revitalize agriculture and develop new business areas
Social Issues
- Progress of sustainable agriculture
- Stably procure raw materials
Advantages
- Development and breeding of new pest-resistant potato varieties
- Cultivation and harvesting support based on advanced cultivation technology
- Strong relationships with domestic contract farmers built by fieldmen (specialists in potatoes)
- Potato storage management using the largest storage facilities in Japan
Production and Logistics
Preparing for the future by shifting to a next-generation supply chain
Social Issues
- Increase supply chain management (SCM) efficiency and ensure stable logistics
- Realize decarbonization of society
- Promote resource recycling
- Prevent pollution and consider the environment
- Preserve the ecosystem
Advantages
Production
- Processing technologies for creating products that appeal to the five senses (sight, sound, smell, and taste)
- Processing and seasoning technologies that create product variation
- Processing technologies tailored to a variety of natural and seasonal ingredients
Logistics
- Logistics systems that consider productivity including loading efficiency and workload reduction
- Logistics systems optimized for business partners through proposal-based distribution
- Precise distribution systems for delivering the freshest possible products
Sales
Deepening relationships with partners and customers to capture the market from the consumer’s point of view
Advantages
Sales
- Strong sales floor influence based on position as market leader
- Initiatives to create innovative distribution systems
- Labeling (including production and expiration dates) to ensure that products reach consumers while fresh
Customer feedback
- Active communication with customers
- Mechanisms for incorporating customer feedback into the value chain, including product development and quality improvement
The foundation for sustainability
Quality assurance
Social Issues
- Assurance of food safety
- Solve consumer issues
Human Resources
Social Issues
- Employ and develop diverse human resources
- Create good work environments
- Maintain and promote health
- Respect human rights
Corporate governance
Social Issues
- Build appropriate governance systems
- Establish fair business practices
- Strengthen business continuity plan (BCP)
- Respect human rights
- Ensure information security