Contribute to healthy and diverse lifestyles
Lifestyles and eating habits among our customers are diversifying due to recent increased food safety and health awareness.
As a food company, we at the Calbee Group believe that offering safe, reliable products is one of our most important social responsibilities. We conduct thorough quality management in compliance with international standards for food safety system certification, to strengthen our systems for quality assurance across the entire value chain from our production areas to customers.
The Calbee Group contributes to the diversifying lifestyles of our customers by offering nutritionally balanced products in which we harness the power of natural ingredients, proposals of sustainable value through the products we make, and "food communications" activities that share eating habits and accurate food-related knowledge.
Priority themes
Assurance of food safety
We are working to strengthen the foundations of our systems for quality assurance, in order to ensure safe quality throughout the entire value chain.
Our main initiatives for Assurance of food safety are introduced in the following.
Contribution to healthy lifestyles
We are focusing attention on salt content and protein in order to provide health conscious products.
Targets (KPI) and Results
Expansion of salt-free/low-salt/reduced salt products *1
-
Target
FY2031/3
200％
(vs. FY2023/3)
-
With FY2023 results as 100%, we aim to achieve 200% growth in sales by FY2031/3.
Expansion of protein-rich products *1
-
Target
FY2031/3
200％
(vs. FY2023/3)
-
With FY2023 results as 100%, we aim to achieve 200% growth in sales by FY2031/3.
*1 Reference values of nutritional claims (Food Labeling Standard, Article 7, Paragraph 1, Appended Tables 12 and 13)
Our main initiatives for Contribution to healthy lifestyles are introduced in the following.
Providing new values in response to diversifying consumer needs
Provision of value through sustainable products
We are sharing our environmentally friendly initiatives through our products and communication activities.
Expansion of food communication
We engage in dialogue with every generation through our "food communications" in which we share the enjoyment of food, accurate food-related knowledge, and the importance of a sound natural environment.
Target (KPI) and Result
Food communications
-
Target
FY2024/3
(5 year cumulative)
400,000
participants -
Result
FY2023/3
(Cumulatively from FY2019 onward)
301,175
participants
Our main initiatives for Providing new values in response to diversifying consumer needs are introduced in the following.